As outlined by a recently available MarketingScoop.com online survey, marketing professionals are “Not Very Confident” with their capability to measure a return on your investment for their marketing campaigns. These survey results come at a time when the significance of measuring ROI has expanded significantly to the marketing community.
When asked, “How confident have you been in your capability to measure the ROI of the marketing campaigns?” fully 47% of respondents indicated that they were “not very confident” while a lesser percentage (22%) indicated they were “somewhat confident”. This leaves 31% of respondents who indicated they were very confident in their ability to look at the productivity of the marketing campaigns.
“The pressure being placed on small business seo to deliver an optimistic return on your investment is more than ever “, say’s MarketingScoop.com founder Michael Fleischner . “Internet marketing has improved the marketing professional’s power to measure his/her return, but clearly we still need some gaps with the capacity to measure return with a few traditional media that should be addressed.”
Additional surveys will probably be conducted among marketing professionals to examine the emergence of trends indicating a marketing and advertising professional’s ability to measure the financial returns dexkpky10 marketing expenditures. This information is growing in importance as new marketing techniques evolve and traditional methods, including standard internet marketing, come under scrutiny.
Marketing Scoop, LLC can be a leading provider of internet resources for marketing professionals. With operational headquarters in Robbinsville, NJ, marketing scoop employs various marketing professionals across numerous disciplines including; advertising, direct marketing, Online marketing, researching the market, web marketing strategy, seo, pr, and trade-shows & events.